08 Feb The Best Social Platforms for Nonprofits
Social media is an incredible tool for the nonprofit sector. It makes it possible for nonprofits to communicate with their supporters directly through a platform they use every day, build relationships with social media influencers and raise awareness for their cause. While the benefits of having a strong social media presence are clear, it can be hard to tell which platforms your organization should use to create the greatest impact.
The rapidly expanding market for social media platforms complicates the situation further. New platforms are appearing daily, making it more important – and challenging — than ever before to choose the right channels for delivering your message.
When evaluating your social media strategy, don’t forget to consider your target audience. Different social media platforms appeal to different demographics. The Public Interest Registry says that 43% of millennials and 21% of Baby Boomers named social media as their preferred method of contact, so one thing is for certain – you NEED to be tuning into these trends.
If you attempted to reach your audience across every single social media platform, you wouldn’t have time for emails, fundraising or any other forms of engagement. Even worse, it would be hard to convey a meaningful message and maintain the personal relationships with supporters that are one of the key benefits of using social media. For these reasons, we suggest picking several different platforms to use and developing a clear-cut strategy to manage your presence on them.
Here are a few we think you should try:
Facebook: This one is a given and pretty much everyone in the world knows it! The Public Interest Registry estimates that 95% of nonprofits worldwide have a Facebook page, so chances are you already have a presence here. Facebook is great because it makes it possible to instantly connect with large groups of people. We recommend posting 2-3 times per day and be sure to keep your supporters updated on your nonprofit’s work and how their donations are being put to good use.
Twitter: 83% of nonprofits use Twitter, so this is another major platform you don’t want to bypass. We suggest using Twitter to share news and information, tell stories, engage new audiences and to show appreciation for your donors. Don’t forget your hashtags! #activism #campaign #donate
LinkedIn: This is your go-to social media platform for connecting with other organizations, volunteers, prospective staff members and other professionals in your industry. In addition to networking, LinkedIn is a fabulous resource for training staff, publishing research and blogging. Don’t forget to try LinkedIn’s Volunteer Marketplace to find new, highly skilled individuals to support your organization!
Google+: Relatively new to the social media platform sphere, Google+ is an incredible resource for nonprofits. Sharing photos, events, videos and content with your “circles” is an excellent way to engage your audience (hey, millennials!). The real diamond here, however, is the fact that using Google+ improves your SEO, which bumps your organization up in Google’s search results.
YouTube: Storytelling is increasingly important to donors, and one effective way to do this is by sharing videos. YouTube is easy to use (51% of nonprofits do it!), plus you have the added benefit of being able to use embed codes to include your videos on websites and other forms of digital media. If YouTube isn’t really your thing, you might want to try Howcast, Vine or Vimeo.
If you need recommendations on which social media platforms are a good fit for your nonprofit, or if you need help with your social media strategy, let us know. We can help you fine-tune your strategy and reach new audiences.